“View From Here”
By Sandy Gilmour, Woodstock resident
If you are reading this column right now, that’s good news for the community. It means you probably paid for this paper, hard copy or online, maybe even made a donation to it, and value its contribution to our lives in Woodstock and surrounding areas. We are so fortunate to have the Vermont Standard week in and week out. For years, small-town dailies and weeklies have been closing their doors, leaving communities without a soul. Papers like the Standard are dying off at the rate of two per week across America.
Such towns are called “news deserts.” Imagine weeks, months and years going by with no professional reporting on selectboards, trustees, school boards, taxes and roads. Zero stories about public school events, sports, student accomplishments, obituaries, gardening tips, neighborly cooking advice, local history, and no reports from towns from Brownsville to Pomfret.
We would know next to nothing about the interminable Peace Field Farm restaurant delay, the Ottauquechee Trail head fiasco, the high-stakes Woodstock Foundation controversy and the fatal shooting off Central Street, including the bravery of Woodstock Police Sgt. Joe Swanson. In my view, these stories have been really well reported.
To not get these stories delivered to us every week would be a news desert right in verdant Woodstock, for sure, a gaping hole left to be filled by rumor and mis- and dis-information, the precursors of community dissolution. So we are blessed indeed to have had the Vermont Standard around — nonstop — since 1853, and owned by beloved Woodstocker Phil Camp, now 87, since 1981.
But as Mr. Camp has pointed out many times over the years, the paper’s solvency hangs on a thread and now more than ever. In hundreds of towns across America, owners, beleaguered by losing subscribers and advertising to social media, simply folded or sold out to hedge funds and private equity firms, whose investors are bereft of community values. Not Phil Camp. He has always said, “I never sold out. I’m never giving up.” He made up for past deficits (difference between expenses, like staff, and income from subscriptions and ads) out of company savings from better times, week after week. He stayed with it after being flooded out by Tropical Storm Irene in 2011 and being burned out by the Central Street fire of 2018 (taking out his camera and snapping photos of the flames and rubble).
The paper was in dire straits when COVID hit, saved by the forgiven federal PPP (Paycheck Protection Program) loans through 2021, when the largesse ended. Then beginning in January 2022, the community stepped up, responding to a fundraising appeal. I was rather stunned to learn from the Standard’s publisher, Dan Cotter, that the paper’s annual shortfall of $150,000-$200,000 is being covered by donations from local Woodstock residents. There are many (and appreciated) donations in the $50-$100-$200 range, but really heavy lifting is being done by donors of means who, Mr. Cotter says, highly value the contribution local journalism makes to communities. Several of these more-than-generous and anonymous donors contribute $20-25,000 and more — each — and, Mr. Cotter says, without any hint of trying to influence coverage. Without them, surely there would be no Vermont Standard in the mailbox or online, just the unreliable grapevine. At the same time, the paper is moving to create other revenue streams, including an online advertising app for Woodstock happenings and a magazine, in addition to improving thevermontstandard.com website for go-to news.
Still, the operation is bare bones. It seems to me a miracle the paper “hits the streets” without fail every Thursday with some pretty good and important stories that we need to know about, and many features that are good to know about. And there are just two, count them, two, full-time staffers who report stories: the seasoned and prolific Tom Ayres, and Tess Hunter, who is also the managing editor. Ms. Hunter says reporter staffing is the big issue; she has on hand freelance contract reporters that can be assigned to stories if they are available and if they want to spend the evening at yet another unexciting if important selectboard meeting. “It’s a constant juggling act,” Ms. Hunter told me, “between finding the right person for the story and just getting people to say ‘yes.’” Still, she is committed, saying, “Without us making the attempt, there would be no common base of understanding and little sense of the community spirit of the area or the hard news happening within it.”
Volunteer contributors are crucial; regular community writers like Jennifer Falvey (insightful musings on life) and Kurt Stauder (pointed political observations) are popular. Mary Lee Camp’s business column is relentlessly informative.
Other key staff are listed in the box below — lean and spare!
Publisher and editorial content director Dan Cotter, 64, hired by Mr. Camp in 2018 after years of informal consulting for the Standard, is not a household name in Woodstock, though he is hands-on every issue. He owns a condo in the area and is here about half the month, returning to his home and wife in Chicago for the remainder. He has decades in the industry as an executive and consultant, was head of the New England Newspaper and Press Association, and takes a no-nonsense hard line on newspaper independence and objectivity. It’s an unusual situation but Mr. Camp, still the president of the company, has total confidence in Mr. Cotter and has turned over the Vermont Standard, its operation, assets and its future, to his close friend. Mr. Camp has indeed not “given up,” but hopes to ensure his dear newspaper’s future with this arrangement.
So where does the Standard go now? Around the country, journalists are reinventing newspapers and online reporting. The most promising seems to be the non-profit model, where deductible contributions from community-minded supporters can be made even as the publication accepts subscription fees and what advertising there is left. There are indications that the Standard is moving in this direction, and the sooner the better, in my view. When I pressed Publisher Cotter on the issue, he responded with this very encouraging comment:
“In the past couple of years, members of the community have literally kept the Standard alive with their donations — and a handful of them have given very substantial sums, even without the benefit of a tax break. That’s how much they value the role our local journalism plays in the quality of life in our area. We are working now to put the paper on a path to where donors could indeed have a tax benefit. For it is essential to our democracy and our own survival that we have the financial support we need from the community to maintain a news organization — modest as it is — that’s capable of producing good local journalism that adequately informs our citizens.”
I can’t imagine Woodstock without the Vermont Standard. The new business model provides great hope the paper will not only survive but as a Woodstock-based non-profit, continue to expand coverage to benefit all of us in this great community.
Note: This (unpaid) column originated with me alone!
Sandy Gilmour is a retired NBC News correspondent who lives in Woodstock.
