By Dan Cotter, Publisher
For the past 15-20 years, most local newspapers have been trying to “do more with less” in an effort to survive. And, of course, since that’s not a good long-term strategy, it has put our industry into a slow death spiral.
America has lost 3,200 of its newspapers in that same period of time, and currently, an average of more than two per week go out of business. Hundreds more papers are on life support, as they try to hang on by cutting staff, cutting pages, cutting the frequency of their publishing days, and eliminating their print editions. In their resulting emaciated state, those papers certainly can’t serve the need for local news and information in their communities.
Those withered newspapers are called “ghost papers,” because they are hollowed out shells of their former selves. Technically, they still exist. They continue to survive. But the communities counting on them? Well, they can no longer really count on them.
The handful of hedge funds and corporate raiders that bought up so many of our nation’s newspapers and ruined them wrote the playbook. In their effort to “rightsize” (meaning to dramatically downsize…) their papers in the face of diminishing advertising revenue, they chopped the expenses. Severely.
For newspapers, the primary expense is paying the people who work there. After many rounds of staff cuts, those papers barely cover any news at all, because they no longer have enough people to do it.
And as many of the small independent papers – like the Standard – encountered those same advertising revenue headwinds, lacking a better plan, they began following the same playbook. Consequently, in their efforts to survive, they now f ind themselves in that same never-ending spiral of cost-cutting.
Also, newspapers in that ragged state aren’t able to do the type of development work required to create a sustainable path for the future. In order to survive beyond just this week or this year, news organizations must create new services and revenue streams that will support them long-term. To do that takes time, thought, experimentation, risk-taking, and perseverance.
The beleaguered staff that’s left at most newspapers today simply lacks the energy for that.
“Doing more with less” (and less, and less…) was originally supposed to be a stopgap measure to buy time for newspapers to get their feet under them so they could forge a path to sustainability. Sadly, though, for most, it’s simply become standard operating procedure.
Fortunately, for our community here, the Vermont Standard has not followed that all too popular “survivor” playbook. We’ve never wanted to preside over a slow death march, just to be able to say we’re still publishing, but, in fact, failing to serve the very real need for local news, information, and connection in this community.
Thanks to your financial support, we’ve been able to go another way. Instead of doing more with less, we realize that we – and all local news organizations, especially in today’s political climate – just need to do more. Much more. And while doing that, we also need to create a sustainable path forward so we can live on to serve this community in even better ways for many more years.
Our efforts to survive are actually just the first step towards our real intention, which is to thrive.
In fact, with your help, we’ve upgraded our staff and improved our publication in recent years. The team we have reporting local news is now stronger than ever. They have a good deal of talent and a whole lot of heart, working for ridiculously low wages at this frugal newspaper, yet fueled by such a worthy mission. At the Standard, we haven’t forgotten why we exist in the first place. We are striving to provide wall-to-wall coverage of a steady stream of complex stories that are of great interest and importance to this community we serve.
We’ve also enhanced the look, feel, and utility of our publications.
And we’ve expanded our digital news and information products – we are doing more and more online programming with them. This fall, we are introducing our new series of “Headliners” interviews with local newsmakers that you’ll be able to view on our Vermont Standard THIS WEEK website. Also, we’re introducing a new show called “Inside Scoop”, which will give you an in-depth, insider look at the goings-on at many of the businesses and organizations that make our community so special.
At the Standard, we are trying to save a real newspaper that offers the powerful local journalism our community needs to function properly. Not a ghost paper. The Standard has to be good enough to get the job done now and survive in the long run. “Right-sizing” here does not mean a diminished publication that’s essentially worthless, as it does in so many communities throughout our nation. Here, it means being just big enough to provide the essential local journalism that contributes mightily to the quality of life in our community, and break even.
That’s the kind of Vermont Standard we are trying so hard to preserve, while setting things up so we can provide the quality local journalism our community needs well into the future.
I sincerely hope you’ll join us on this very important mission.
As we begin this year’s 2025 annual appeal, we are deeply appreciative of any financial help you can give us. Our mission is quite urgent, of course, and Phil Camp and I would be very grateful for an opportunity to meet with you to talk more about what’s needed and our plans. Please don’t hesitate to contact us at dcotter@thevermontstandard.com or (802) 457-1313.
Also, if you have a family foundation, please consider adding the Woodstock Region Journalism Foundation (EIN: 933287932) to the worthwhile causes you regularly support.
The Woodstock Region Journalism Foundation is a public charity so your gift will be fully tax-deductible.
Your donation will be utilized in the form of project grants to support the Vermont Standard’s mission to inform, connect, and educate our community on issues of public importance.
If you’re willing to make a tax-deductible donation to our 2025 Annual Appeal, please send a check to PO Box 88, Woodstock, VT 05091, or go to our Vermont Standard THIS WEEK website at thevermontstandard.com to make a contribution with your credit card. Be sure to make your check out to the “Woodstock Region Journalism Foundation.”
