As our annual appeal enters its final week, we’d like to thank those of you who have thus far stepped up to assist us with your donation. We shoulder our ongoing financial burden all year long – trying to produce quality local journalism for our community even though the traditional advertising revenue funding model for newspapers has deteriorated — and it’s gratifying to know that we have friends who readily answer our call for help, who care as much as we do about the role the Vermont Standard plays in keeping our community strong. Thank you from the bottom of our hearts. It’s a fact; we simply cannot keep doing this without you.
But now we face a real sense of urgency. I promised that this annual appeal would only last four weeks so you wouldn’t have to hear from me constantly about our need. And indeed, this is my last appeal article in ’22. But our revenue shortfall is daunting, and it leaves us in a very precarious position. If we’re going to sustain the Standard, we absolutely need more capital to work with.
Today, I’m hoping to attract the attention of more of our readers who care deeply about each of our local towns (Woodstock, Hartland, Pomfret, Bridgewater, Barnard, Reading, Quechee, West Windsor, Plymouth, Windsor and Killington) and the greater community that we’re all a part of. I’m trying to reach more of the people who truly appreciate the way the Standard helps residents stay informed and know about and support one another. I’m trying to tug on the sleeve of more of those who — if ultimately the paper cannot make it without them — would very much miss the Standard once it’s too late. I’m trying to remind all of you who love us, warts and all, to make a donation.
It’s a fact of life. There are lots of other important things to do and spend money on. They’re all vying for your attention at once. Fundraising appeals like ours can easily get shuffled to the bottom of the pile. But today I hope you’ll understand that our need is absolutely critical. Without your help we won’t be able to put the plans in motion that can help sustain local journalism in our community for the near future and long term.
So far, the response to our 2022 appeal isn’t as strong as it was last year. I hope that’s simply a result of distractions at this time of year or procrastination and not a drop-off in the community’s endorsement of our mission. I hope you agree that certain things in our busy lives are worth taking a moment to support, and local journalism is one of them.
For more than 40 years, Vermont Standard president Phil Camp has dedicated his heart and soul to this endeavor in an effort to give back to his hometown. He’s joined by the Standard’s staff and key supporters who have literally gone all-in, doing whatever it takes in an effort to keep this community treasure going strong against stacked odds. And I believe that if there’s any one place in the country where local journalism can be sustained despite the very difficult financial obstacles newspapers face, it would be here in this community that embraces its paper so enthusiastically. A place where both full- and part-time residents routinely support the people, organizations, and institutions that make this community so phenomenal. My guess is that there are still a lot more people who are willing to help the Vermont Standard than we’ve heard from thus far.
We sincerely appreciate your consideration.
If you’re willing to make a donation to our 2022 Annual Appeal, please send us a check at PO Box 88, Woodstock, VT 05091 or go to our Vermont Standard THIS WEEK website to make a contribution with your credit card.
The Standard is not a 501(c)(3) non-profit, so your gift can’t be deducted from your taxes, but your gift will help ensure that the Standard will be around to serve our community for a long time.